Club stores like Costco and Sam’s Club are popular for many reasons, consumers can purchase common products in bulk quantities for usually less than if items were purchased separately at a retail store. Most club stores are nothing fancy and consist of gray cement floors, high ceilings and rows and rows of pallets with products stacked and on display.
This type of high bulk channel, high-volume club store packaging requires a specific approach to be successful and can be fraught with challenges. There are two most important tasks that your club store packaging must accomplish and best practices to help you get there.
The Most Important Tasks of Club Store Packaging
Any company shipping products that will go straight to a retail shelf or in this case, a high-volume bulk floor, must ensure their products arrive safely and are ready to entice the customer. The two most important requirements of club store packaging are:
- Ensure safe delivery of products
- Be retail ready with consumer friendly display packaging
Because most products are typically picked right off the pallet, club store packaging must arrive ready to greet the customer. This is known as Retail-Ready packaging and allows club stores to move your pallets of material directly onto the store floor with minimal handling other than removing the shrink wrap around your pallet. Given that many pallets are laid out in rows, your product needs to stand out the minute your pallet hits the floor.
This is especially important for any product or item, but particularly for food and beverage products, refrigerated and frozen items. These products must be packaged properly with secondary packaging that is resistant to moisture or damage if items are stacked. What your individual product looks like to the consumer as they remove it from the pallet or refrigerator section makes all the difference in whether or not they put that item in their cart.
Tips for Designing Club Store Packaging
Always remember the setting in which your items will be on display. In the case of high-volume bulk stores, most often consumers remove products from the pallet to reveal more products left behind. Here are some of the most important tips when designing your club store packaging.
- Pay attention to your color theme – your pallets of products must stand out from the others around it, and research shows that creating an aesthetically pleasing color combination with your primary and secondary packaging is most appealing to customers. Creating a strong color cube catches the consumer’s eye and enhances visibility to your products.
- Prioritize images and brand icons – in marketing, a picture is worth a thousand words. Making sure that your customers can see your trusted brand icon clearly and readily, from all angles is important.
- Remember the five sided rule – your pallets will be visible from all four sides and do not forget about the top view. Your products must be appealing from every vantage point and as your products are removed from your display, all sides and each layer will be exposed and visible. Maintain consistency for the most appealing visual impact.
Speaking with an experienced wrapping, packaging and palletizing provider can help you to ensure that your products are packaged for successful delivery and display.
PPS Offers Palletizing Solutions
Peoria Production Solutions, PPS, is a leading Midwest provider of contract wrapping, packaging, and palletizing solutions with more than 80 years of experience. We offer a state-of-the-art facility and a dedicated staff committed to high quality in every process. We offer a wide range of secondary production and packaging solutions including assembly, sewing, kitting, packaging and palletizing to meet your specific production requirements.
PPS follows a strict quality policy as part of our ISO9001:2015 registration and is committed to lean processes, continual improvement, and total customer satisfaction. We provide production solutions for companies of all sizes from small to medium size businesses to some of the largest Fortune 100 companies in the country. Contact us to speak with a packaging and palletizing specialist for primary and secondary packaging solutions.