Nutraceuticals is a market that is rapidly expanding, which in turn creates an increase in demand for labeling and packaging of nutraceutical products.
What Are Nutraceuticals?
Nutraceuticals are classified as food supplements, products that are ingested to influence particular physiological body processes. Nutraceuticals solve a variety of nutritional deficiencies, and there is an increase in physicians prescribing them to meet the dietary and nutritional needs of consumers who are more willing to take them.
Dietary supplements, vitamins, and various foods and beverages are becoming a critical part of the health and wellness routines of many consumers. The Council For Responsible Nutrition, CRN, reports that 80% of American adults report using dietary supplements, which is the highest report issued to date.
Many factors contribute to this increase, such as an aging population and the rising costs of healthcare. Although the most prominent cause of the shift in lifestyle is attributed mainly to the COVID-19 pandemic. Staying healthy is at the forefront of consumers’ minds now more than ever.
What Do Nutraceuticals Do?
Nutraceutical supplements aim to provide and improve many functions, such as:
Reduce the risk of degenerative diseases
Reduce the risk of cardiovascular disease
Prevent chronic diseases
Strengthen the immune system
Support the body during and after physical activity
Regularize and improve gastrointestinal functions
Slow down the aging process
Improve a variety of physical functions
Types of Nutraceuticals
Nutraceutical products are typically categorized according to their pathology, such as:
Vitamin and mineral supplements
Digestive and intestinal supplements
Cough and respiratory system
Reproductive system and urology
Sleeping pills and sedatives
Nutraceutical Packaging Trends
Nutraceutical packaging often determines the safety and efficacy of functional foods, beverages, and dietary supplements. Valuable ingredients in nutraceuticals are vulnerable to contamination and breakdown without the proper packaging materials. Functional protection of products is a must for all nutraceutical types of packaging.
Other emerging consumer trends with nutraceutical packaging include a desire or downright demand for recyclable and eco-friendly packaging. Sustainable packaging continues to increase in every market and is important when packaging nutraceuticals to meet consumer demands. A good majority of consumers are willing to pay more when packaging displays a company’s commitment to eco-friendly packaging.
Product safety and authentication
According to consumer studies, 79% of Americans have confidence in the nutraceuticals industry and trust the quality and safety of supplements. In spite of this, counterfeit products find their way into the industry. Unlike counterfeit clothing or jewelry, for example, fake nutraceuticals put the health and safety of consumers at risk. It is important for consumers to thoroughly read labels and examine the packaging for products that are ingested to ensure safety and legitimacy.
Leading brands today integrate tamper-evident features into their nutraceutical packaging or utilize labeling with easily identifiable brand recognition. Companies can help protect their products and consumers by using only reputable nutraceutical packaging companies and implementing ways to protect their brands from counterfeit schemes, such as using QR codes or digital watermarks.
Consumer convenience is always trending, and packaging nutraceuticals with options like single-serve packages that can be consumed on the go is appealing to many consumers and a great way to boost brand awareness. Many consumers pay more for convenient packaging. This gives companies ways to get creative, like offering variety packs where they can incorporate slower-moving products with longtime favorites to move inventory and reduce waste.
Nutraceutical Packaging Solutions
Peoria Production Solutions, PPS, is a leading contract packaging company offering nutraceutical packaging solutions for a variety of products. With more than 80 years of experience, we offer packaging solutions for a wide range of food and beverage and dietary supplements. We offer safe and efficient packaging for a variety of products, such as powder, cosmetics, tablets, capsules, and various forms of dietary supplements.
We utilize a skilled and thoroughly trained staff and automated equipment to provide auto bagging, bag filling, shrink wrapping, and secondary packaging, including point-of-purchase (POP) displays, blister packs, and more.
PPS is a leading contract packaging provider offering bagging, packing, packaging, repackaging, kitting, assembly, and many other production solutions. We follow strict quality policies as an ISO9001:2015 registered packaging company and competitive pricing as a fully sustainable not-for-profit organization. Contact us to learn how to improve your nutraceutical packaging process with an experienced contract packaging company.
The nutraceutical and dietary supplement industries are big business surpassing $81 billion in 2021 and expected to grow twofold through 2031 according to market research data. Growth is attributed to a significant increase in demand for alternative pharmaceutical products and a growing geriatric population. Nutraceutical and supplement companies understand that packaging plays a vital role in their ability to sell their products.
Why Supplement Packaging Is so Important
Packaging for vitamin and supplement products often determines whether a product will end up in a consumer’s shopping cart. This applies to both physical shopping carts in brick-and-mortar stores and online shopping carts when shopping digitally. The right type of supplement packaging attracts consumers and directly impacts a company’s success by performing three critical roles:
Attract – Company and product branding
Inform – Product information for consumers
Protect – Product protection
Company and product branding
Supplement packaging must be eye-catching and appealing to consumers to stand out in a highly competitive market. Packaging can promote your company’s core principles and relay to consumers at a glance why they should buy your product. Flexible packaging continues to increase in usage as companies reduce their carbon footprint and consumers demand more eco-friendly packaging solutions. Many materials and embellishments are available, and auto bag filling can provide efficient packaging cost savings. Companies can quickly communicate to consumers their important company information and brand, and environmental practices through packaging.
Product information for consumers
Supplement product information is valuable to consumers and should be easily visible on the supplement packaging. Key ingredients and benefits of the product can be quickly explained to consumers through supplement packaging, with many reasons why this product is superior to others. Attracting consumers through appealing and informational packaging is critical for supplement companies.
Supplement product protection through packaging
One of the main goals of supplement packaging is to protect the product inside, which means supplement packaging must perform dual roles of attracting customers while maintaining product freshness and quality. Supplement packaging must ensure that all contents reach the consumer in prime condition. Supplement packaging options today include a wide variety of materials and methods to protect and promote nutraceutical and supplement products.
Types of Supplement Packaging
Some of the types of supplement packaging used to protect products and appeal to consumers include flexible bags, cardboard blister packs which contain pills or capsules, foil blister packs, dry powder supplements packaged in pouches, bottles, or rigid containers, cartons, and a variety of flexible packaging materials. Working with an experienced contract packaging company can help you understand your options for packaging your nutraceutical or supplement products.
Packaging Requirements for Supplement Products
In order for supplement packaging to fully protect the products inside, they should contain barriers that prevent exposure to moisture and oxygen with resistance to extreme temperatures that could alter product quality or damage the product altogether.
In addition to providing product protection, supplement packaging should include childproof opening options to prevent accidental ingestion as well as spillproof functionality such as easy open pouches or bottles. Resealable options are important to consumers for convenience and help to maintain product integrity. Some supplement products should be offered in single-use, convenient pouches with easy tear openings for use during travel or on the go.
Supplement Packaging Considerations
Speak with an experienced nutraceutical and supplement packaging provider to learn more about your options, and consider the following factors for your supplement packaging needs:
The size of the product, whether pills, capsules, or gummies
Quantity of powder form that must be packaged
Ideal packaging type; bottle, bag, box, etc…
Weigh count or volumetric scale quantity verification methods
Quantity of product per package
Packaging/project volume needs
Number of units per shipping container
Supplement Packaging Provider
Peoria Production Solutions, PPS, has been providing high-quality and cost-efficient contract packaging solutions to companies of all sizes for more than 80 years. We continually invest in our staff and resources, offering high-tech automated equipment and a dedicated team committed to quality work processes that meet all customer specifications in a variety of wrapping and packaging procedures.
PPS offers wrapping and packaging solutions, including secondary packaging, repackaging, auto bagging, bag filling, and a variety of flexible packaging solutions. Learn how outsourcing your packaging needs to a contract packaging company can improve your bottom line with improved quality and on-time deliveries. Contact us to learn more about improving your supplement packaging processes.