Supplement Packaging Solutions

The nutraceutical and dietary supplement industries are big business surpassing $81 billion in 2021 and expected to grow twofold through 2031 according to market research data. Growth is attributed to a significant increase in demand for alternative pharmaceutical products and a growing geriatric population. Nutraceutical and supplement companies understand that packaging plays a vital role in their ability to sell their products.

Why Supplement Packaging Is so Important

Packaging for vitamin and supplement products often determines whether a product will end up in a consumer’s shopping cart. This applies to both physical shopping carts in brick-and-mortar stores and online shopping carts when shopping digitally. The right type of supplement packaging attracts consumers and directly impacts a company’s success by performing three critical roles:

  • Attract – Company and product branding
  • Inform – Product information for consumers
  • Protect – Product protection

Company and product branding

Supplement packaging must be eye-catching and appealing to consumers to stand out in a highly competitive market. Packaging can promote your company’s core principles and relay to consumers at a glance why they should buy your product. Flexible packaging continues to increase in usage as companies reduce their carbon footprint and consumers demand more eco-friendly packaging solutions. Many materials and embellishments are available, and auto bag filling can provide efficient packaging cost savings. Companies can quickly communicate to consumers their important company information and brand, and environmental practices through packaging.

Product information for consumers

Supplement product information is valuable to consumers and should be easily visible on the supplement packaging. Key ingredients and benefits of the product can be quickly explained to consumers through supplement packaging, with many reasons why this product is superior to others. Attracting consumers through appealing and informational packaging is critical for supplement companies.

Supplement product protection through packaging

One of the main goals of supplement packaging is to protect the product inside, which means supplement packaging must perform dual roles of attracting customers while maintaining product freshness and quality. Supplement packaging must ensure that all contents reach the consumer in prime condition. Supplement packaging options today include a wide variety of materials and methods to protect and promote nutraceutical and supplement products.

Types of Supplement Packaging

Some of the types of supplement packaging used to protect products and appeal to consumers include flexible bags, cardboard blister packs which contain pills or capsules, foil blister packs, dry powder supplements packaged in pouches, bottles, or rigid containers, cartons, and a variety of flexible packaging materials. Working with an experienced contract packaging company can help you understand your options for packaging your nutraceutical or supplement products.

Packaging Requirements for Supplement Products

In order for supplement packaging to fully protect the products inside, they should contain barriers that prevent exposure to moisture and oxygen with resistance to extreme temperatures that could alter product quality or damage the product altogether.

In addition to providing product protection, supplement packaging should include childproof opening options to prevent accidental ingestion as well as spillproof functionality such as easy open pouches or bottles. Resealable options are important to consumers for convenience and help to maintain product integrity. Some supplement products should be offered in single-use, convenient pouches with easy tear openings for use during travel or on the go.

Supplement Packaging Considerations

Speak with an experienced nutraceutical and supplement packaging provider to learn more about your options, and consider the following factors for your supplement packaging needs:

  • The size of the product, whether pills, capsules, or gummies
  • Quantity of powder form that must be packaged
  • Ideal packaging type; bottle, bag, box, etc…
  • Weigh count or volumetric scale quantity verification methods
  • Quantity of product per package
  • Packaging/project volume needs
  • Labeling requirements
  • Number of units per shipping container

Supplement Packaging Provider

Peoria Production Solutions, PPS, has been providing high-quality and cost-efficient contract packaging solutions to companies of all sizes for more than 80 years. We continually invest in our staff and resources, offering high-tech automated equipment and a dedicated team committed to quality work processes that meet all customer specifications in a variety of wrapping and packaging procedures.

PPS offers wrapping and packaging solutions, including secondary packaging, repackaging, auto bagging, bag filling, and a variety of flexible packaging solutions. Learn how outsourcing your packaging needs to a contract packaging company can improve your bottom line with improved quality and on-time deliveries. Contact us to learn more about improving your supplement packaging processes.

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