Packaging is a lot more than wrapping your products for safe storage or delivery. Packaging has evolved into becoming part of the business plan, becoming particularly important to the marketing department. Packaging holds the ability to reflect your company’s brand, mission, and entire vision. Ignoring the impact that your packaging has on your consumers or customers can be a costly mistake.
So how do you incorporate packaging into your marketing plan? What are the most important considerations when integrating packaging with your marketing efforts? And most importantly, how can you enhance your approach to marketing and brand awareness through packaging?
How to Incorporate Packaging into Your Marketing Plan
It takes some planning to ensure that your packaging is leveraged to generate leads aligned with your marketing initiatives. Packaging can be an excellent marketing tool and may often be an afterthought when planning other marketing activities. Things like developing a website, maintaining social media connections, providing value to your audience through content such as white papers, brochures, or ads – these are all things we think about when we think about marketing.
Marketing with Eco-Friendly Packaging
While all of these things are an important part of successful marketing, considering your packaging is a critical aspect of your marketing plan and overall business plan. Packaging plays a direct role on your impact to the ecosystem, whether you can package your products in eco-friendly materials such as with more biodegradable paper as opposed to plastics. If this is important for your audience, it is important to relay that message on your packaging.
Increasing Brand Awareness with Packaging
How many times have you walked into a store, whether a convenience store, a department store or food market, and purchased something that you had no intention of buying when you walked in? For most people, this has happened too many times to count. The reason that consumers buy something they had no intention of buying, is almost entirely due to the packaging. Whether it is a catchy phrase, inviting colors, or something they might use later but feel like they just better grab it now, packaging can be the key that converts shoppers to buyers.
Midwest Facility Provides Contract Packaging Solutions
Peoria Production Solutions, PPS, is a leading provider of packaging solutions including secondary packaging solutions such as point-of-purchase, POP, display packaging, club and variety packaging, and labeling services. We have been providing contract packaging solutions for over 80 years, as a fully sustainable not for profit organization. PPS employs individuals with alternate abilities with a mission to provide financial and social stability and independence.
We follow strict quality policy as part of our ISO9001:2015 registration including a commitment to continual improvement and total customer satisfaction. We provide this through employee training and development programs, and lean manufacturing for maximum efficiency with exercises such as Value Stream Mapping, VSM, and cross-training to avoid bottlenecks in all work processes.
PPS understands the importance of high-quality packaging and the impact this has on our customers’ marketing initiatives. We can help you to evaluate the various packaging methods such as clamshell, variety packs, sample kits or other packaging options.
PPS is a leading Midwest supplier of secondary production services including contract packaging, shrink wrapping, labeling, contract sewing, auto bag filling, and other packaging services. We offer more than 80 years of experience, a state-of-the-art facility with the capacity to dedicate assembly lines to your work process and a skilled work staff. Contact us to learn how to improve your supply chain with contract packaging aligned with your marketing initiatives.